THE REAL ISSUE
Some of the things hurting your business look a whole lot like commitment.
Working late because nobody can do it the way you do.
Taking advice from anybody with a blue check and a ring light.
Explaining why every solution will not work for your very special situation.
Performing for folx who have never paid you...and probably never will.
Calling more offers and more consistency that isn't consistent “scaling.”
Funding a beautiful mission with one tired human being.
You will probably recognize yourself.
Good. That is the point.
You can be a good person and a bad founder. Almost every founder is a bad founder at some point. Until you can label what you are doing, you cannot do anything useful about it.
This is not a book about shaming founders. It is a book about making you answer for building the business you keep saying you want.
A 39-page digital ebook with seven direct chapters:
You Started a Business. That Does Not Mean You Know How to Run One.
You Own the Business, but You Still Think Like an Employee.
You Do Not Listen, and When You Do, You Listen to Anybody.
You Have a Problem for Every Solution.
You Are Trying to Be Liked by Folx Who Are Not Paying.
Your Mission Is Beautiful. The Business Model Is Missing.
You Keep Saying “Scale” Like It Is a Magic Word.
Each chapter includes:
The Bad Founder behavior hiding in plain sight.
Questions that make you stop explaining and start examining.
A Bad Founder Execution callout.
A Big Founder Energy reframe.
Specific actions you can take now.
Give you vague founder inspiration, a tidy little lesson about believing in yourself or another list of things to add to your already overfull plate.
It names the real issue, the real pressure and what to do next.
You are probably the bad founder.
So is everyone else.
That is not an insult.
That is the beginning.
Get the book. See what you are doing. Then do something useful about it.
Big Founder Energy. Wield it well.
FRACTIONAL BRAND AND MARKETING LEADER
I. BREAK. BRANDS!
With over three decades of entrepreneurial and small business expertise, Stephanie breaks founder-led brands to reveal their Fourfold power, positioning and potential for growth. As a multi-certified coach, she works with the whole person, not just the business.
She's excited to serve our clients and students using many of the very same strategies that:
Put her on the TEDx stage in 2021.
Allowed her to serve as Fractional CMO for one of the largest personal development companies in the world.
Create both passive and recurring monthly revenue from online courses and offers.
Inspired her to open the online college, The CoE in 2023.
IN HER OWN WORDS..."As a multi-certified empowerment coach, TEDx speaker, award-winning marketer and former college professor, I feel privileged to work on a variety of brand, coaching and learning projects with from companies with one founder all the way to The Fortune 500.
You can also find me on YouTube, positively impacting people, perspectives and profits on my channel, aptly named, "Stephanie D. McKenzie." (SEE LINK BELOW.)